BEAUTIFUL TACTICS 9: DIRECT ACTION

COMMON USES 

To shut things down: to open things up; to pressure a target; to re-imagine what’s possible; to intervene in a system; to empower people; to defend something good; to shine a spotlight on something bad.

THE ESSENCE OF DIRECT ACTION

We see instances of direct action in indigenous parables and stories, in the Bible, Torah and Koran, in every people’s movement and popular revolution in modern history. Direct action is often practiced by people who have few resources, seeking to liberate themselves from an injustice.

People often conflate direct action with “getting arrested.” While sometimes getting arrested can amplify your message, or is strategically necessary to achieve your goal, it isn’t the point of direct action. (In most liberation struggles throughout history, “getting captured” is actually seen as a bad thing!).

Similarly, people often conflate direct action with civil disobedience. Civil disobedience is a specific form of direct action that involves intentionally violating a law because that law is unjust — for instance, refusing to pay taxes that would fund a war, or refusing to comply with anti-immigrant legislation. In these circumstances, breaking the law is the purpose. With other kinds of direct action, laws may be broken, but the law being broken isn’t the point. For example, we may be guilty of trespassing if we drop a banner from a building, but the violation is incidental: we aren’t there to protest trespassing laws.

While associated with confrontation, direct action at its core is about power. Smart direct action assesses power dynamics and finds a way to shift them. 

One way of thinking about power is that there are two kinds: organized money and organized people. We don’t have billions of dollars to buy politicians and governments but, with direct action, organized people spend a different currency: we leverage risk. We leverage our freedom, our comfort, our privilege or our safety. 

As Frederick Douglass said, “power concedes nothing without a demand.” Malcolm X elaborated, “Power never takes a step back, except in the face of more power.” Rather than deferring to others to make changes for us through votes or lobbying, we seek to change the dynamics of power directly. 

POTENTIAL PITFALLS

Direct action involves significant levels of risk for all involved. It is imperative to be careful, conscious and deliberate about the risks you take. A good action planner distinguishes between the risks he can (and should) minimize, and the ones he cannot, and will explain to all participants the potential consequences.

KEY THEORY AT WORK: ACTION LOGIC

Because direct action is a physical act, it often speaks louder and deeper than anything you might say or write. Ideally, you should choose your target and design your action so that the action itself tells the story.