The contents of this article are for information and educational purposes only. Patriot Propaganda does not officially recommend using any of the tactics, techniques or procedures presented. 


To get important information into the right hands. 



Leafleting is the bread-and-butter of many campaigns. It’s also annoying and ineffective, for the most part. How many times have you taken a leaf-let just because you forgot to pull your hand back in time, only to throw it in the next available trash can? Or you’re actually interested and stick it in your pocket, but then you never get around to reading it because it’s a block of tiny, indecipherable text? Well, if that’s what a committed, world-caring person like you does, just imagine what happens to all the leaflets you give out to harried career-jockeys as they rush to or from work. 


In a word, if you’re doing standard leafleting, you’re wasting everybody’s time. What you need is advanced leafleting. In advanced leafleting, we acknowledge that if you’re going to hand out leaflets like a robot, you might as well have a robot hand them out. Yes, an actual leafleting robot. In 1998, the Institute for Applied Autonomy built “Little Brother,” a small, intentionally cute, 1950s-style metal robot to be a pamphleteer. In their tests, strangers avoided a human pamphleteer, but would go out of their way to take literature from the robot. 



Make it fun. Make it unusual. Make it memorable. Don’t just hand out leaflets. Climb up on some guy’s shoulders and hand out leaflets from there, as one of the authors of this piece did as a student organizer. (He also tried the same tactic, hitchhiking, with less stellar results.) The share-holder heading into a meeting is more likely to take, read and remember the custom message inside the fortune cookie you just handed her than a rectangle of paper packed with text. 


Using theater and costumes to leaflet can also be effective. In the 1980s, activists opposed to U.S. military intervention in Central America dressed up as waiters and carried maps of Central America on serving trays, with little green plastic toy soldiers glued to the map. They would go up to people in the street and say, “Excuse me, sir, did you order this war?” When the “no” response invariably followed, they would present an itemized bill outlining the costs: “Well, you paid for it!” Even if the person they addressed didn’t take the leaflet, they’d get the message. 


The point is, leafleting is not a bad tactic. It’s still a good way to tell passersby what you’re marching for, why you’re making so much noise on a street corner or why you’re setting police cars on fire. But people are more likely to take your leaflet, read it, and remember what it’s all about if you deliver it with flair. Or ice cream. 



Enough said. Pissing people off won’t do your cause any favors, so don’t piss people off. Disarm with charm, and maybe your audience will let their guard down long enough to hear what you have to say. 


This article was adapted from Boyd, Andrew. Beautiful Trouble: A Toolbox for Revolution. OR Books, 2012.


Other References:

  1. Sharp, Gene. From Dictatorship to Democracy. Serpent’s Tail, 2022.
  2. Beer, Michael, et al. Civil Resistance Tactics in the 21st Century. International Center on Nonviolent Conflict, 2021.
  3. Popović, Srđa, and Hardy Merriman. CANVAS Core Curriculum: A Guide to Effective Nonviolent Struggle: Students Book. Serbia, CANVAS, 2007.
  4. Stephen, and Steve Lambert. The Art of Activism: Your All-Purpose Guide to Making the Impossible Possible. OR Books, 2021.
  5. Marovic, Ivan. The Path of Most Resistance: A Step-By-Step Guide to Planning Nonviolent Campaigns, 2nd Edition. International Center on Nonviolent Conflict, 2021.
  6. Sholette, Gregory. The Art of Activism and the Activism of Art. New York, United States, Macmillan Publishers, 2022.
  7. Clark, Howard; Garate. Handbook for Nonviolent Campaigns. Revised edition, War resisters’ International, 2022.
  8. Thompson, Nato. Seeing Power: Art and Activism in the Twenty-first Century. Melville House, 2015. 
  9. Gavin, Francesca, and Alain Bieber. The Art of Protest: Political Art and Activism. Gestalten, 2022.
  10. Miller, Matthew, and Srđa Popović. Blueprint for Revolution: How to Use Rice Pudding, Lego Men, and Other Nonviolent Techniques to Galvanize Communities, Overthrow Dictators, or Simply Change the World. Random House, 2015.
  11. Alinsky, Saul. Rules for Radicals: A Pragmatic Primer for Realistic Radicals. Vintage; Reissue edition, 1989.
  12. Bernays, Edward. Propaganda. Ig Publishing, 2004.
  13. Abbott, Daniel. The Handbook of 5GW: A Fifth Generation of War? Amsterdam, Netherlands, Adfo Books, 2021.

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