The contents of this article are for information and educational purposes only. Patriot Propaganda does not officially recommend using any of the tactics, techniques or procedures presented. 


To organize a show of dissent on short notice; to quickly replicate a successful tactic in a dispersed yet coordinated way; to create a shared moment of random kindness and senseless beauty.


Pillow fight on Wall Street, organized by Newmindspace in 2009. The widely circulated invitation read simply: “Bring a pillow to Wall St & Broad St at 3:00pm. Dress in business suits, demand your bailout.”


A flash mob is an unrehearsed, spontaneous, contagious, and dispersed mass action. Flash mobs first emerged in 2003 as a form of participatory performance art, with groups of people using email, blogs, text messages, and Twitter to arrange to meet and perform some kind of playful activity in a public location. More recently, activists have begun to harness the political potential of flash mobs for organizing spontaneous mass actions on short notice.


Flash mobs have recently become a powerful tactic for political protest, particularly under repressive conditions. In the midst of a harsh crackdown on protests in Belarus in 2011, for instance, dissidents calling themselves “Revolution through the Social Network” began organizing impromptu demonstrations where protesters would simply gather in public spaces and clap their hands in unison. The result was the bewildering sight of secret police brutally arresting people for the simple act of clapping their hands — a powerful challenge to the legitimacy of an increasingly irrational regime.


The overthrow of President Hosni Mubarak in Egypt also involved flash-mob-like tactics, with organizers calling for protesters to gather initially in alleys and other protected spaces for safety before moving into the streets in larger and larger numbers.


Blogger Patrick Meier explains the thinking behind this approach.


“Starting small and away from the main protests is a safe way to pool protesters together. It’s also about creating an iterative approach to a “strength in numbers” dynamic. As more people crowd the smaller streets, this gives a sense of momentum and confidence. Starting in alleyways localizes the initiative. People are likely neighbors and join because they see their friend or sister out in the street.”


Another example of effective use of the flash mob tactic is UK Uncut. In October 2010, one week after the British government announced massive cuts to public services, seventy people occupied a Vodaphone store in London to draw attention to the company’s record of unpaid taxes. The idea quickly went viral. Within three days, over thirty Vodaphone stores had been shut down around the country by flash mobs organizing over Twitter using the hashtag #ukuncut.


The revolutionary potential for dispersed, coordinated action using flash mob tactics has only begun to be realized. As Micah White wrote in Adbusters:


“Fun, easy to organize, and resistant to both infiltration and preemption because of their friend-to-friend network topology, flash mobs are positioned to be the next popular tactic with revolutionary potential. . . . With flash mobs, activists haw the potential to swarm capitalism globally.”



Whether it’s a mass pillow fight (bring a pillow, hit anyone else carrying a pillow), or a bank shut-down (get in line, ask the teller for your entire account balance in pennies, and be disarmingly polite), the invitation to participate in a flash mob is easy to share, but when multiplied by tens or hundreds of people, it can lead to complex dispersed and powerfully effective actions.


This article was adapted from Boyd, Andrew. Beautiful Trouble: A Toolbox for Revolution. OR Books, 2012.


Other References:

  1. Sharp, Gene. From Dictatorship to Democracy. Serpent’s Tail, 2022.
  2. Beer, Michael, et al. Civil Resistance Tactics in the 21st Century. International Center on Nonviolent Conflict, 2021.
  3. Popović, Srđa, and Hardy Merriman. CANVAS Core Curriculum: A Guide to Effective Nonviolent Struggle: Students Book. Serbia, CANVAS, 2007.
  4. Stephen, and Steve Lambert. The Art of Activism: Your All-Purpose Guide to Making the Impossible Possible. OR Books, 2021.
  5. Marovic, Ivan. The Path of Most Resistance: A Step-By-Step Guide to Planning Nonviolent Campaigns, 2nd Edition. International Center on Nonviolent Conflict, 2021.
  6. Sholette, Gregory. The Art of Activism and the Activism of Art. New York, United States, Macmillan Publishers, 2022.
  7. Clark, Howard; Garate. Handbook for Nonviolent Campaigns. Revised edition, War resisters’ International, 2022.
  8. Thompson, Nato. Seeing Power: Art and Activism in the Twenty-first Century. Melville House, 2015. 
  9. Gavin, Francesca, and Alain Bieber. The Art of Protest: Political Art and Activism. Gestalten, 2022.
  10. Miller, Matthew, and Srđa Popović. Blueprint for Revolution: How to Use Rice Pudding, Lego Men, and Other Nonviolent Techniques to Galvanize Communities, Overthrow Dictators, or Simply Change the World. Random House, 2015.
  11. Alinsky, Saul. Rules for Radicals: A Pragmatic Primer for Realistic Radicals. Vintage; Reissue edition, 1989.
  12. Bernays, Edward. Propaganda. Ig Publishing, 2004.
  13. Abbott, Daniel. The Handbook of 5GW: A Fifth Generation of War? Amsterdam, Netherlands, Adfo Books, 2021.

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