PROVOKE A SMILE. This tactic is recommended for reaching out to diverse audiences and for encouraging people to spread your messages. This one's our favourite.

BRING THEM TO THE ACTION. This tactic is recommended for when you want to support people in coming together and uniting around a cause, online and in-person.

PICTURE IT. This tactic is recommended for communicating creatively across different languages and literacies, and for capturing people’s attention.

REVEAL THE TRUTH. This tactic is recommended for when you are able to collaborate with others to identify, share, and act on evidence that is being concealed from the public or ignored by those who need to act.

TECHNOLOGY THAT LISTENS. This tactic is recommended for getting vital information to people when popular information sources are incomplete or misleading, or when other forms of direct communication are difficult.

NO ONE IS LISTENING. This tactic is useful when people affected by the issue are not being consulted, and as a way to give an issue depth that resonates with the target audience.