TECHNOLOGY THAT LISTENS. This tactic is recommended for getting vital information to people when popular information sources are incomplete or misleading, or when other forms of direct communication are difficult.

NO ONE IS LISTENING. This tactic is useful when people affected by the issue are not being consulted, and as a way to give an issue depth that resonates with the target audience.

REPORT IT LIVE. This tactic is recommended for creating or gathering information, reporting on public events such as elections or protests and responding to disasters or outbreaks.

GET EYES ON. This tactic is recommended for ensuring that people have the power to capture rights abuses as they happen.

MAKE IT SIMPLE. This tactic is recommended for when you need to present and share complex or hard-to-access information with the people who need it most.

UNDERSTAND YOUR CONNECTIONS. This tactic is recommended for understanding your connections and relationships so you can make the most of your networks.